Royal Platinum Hydrating Shampoo

Blonde, lightened, and grey hair are especially prone to picking up unwanted warm, brassy undertones over time — the result of environmental exposure, styling heat, and the natural fading of colour treatments. This toning formula counteracts that process using colour theory: violet pigments sit opposite yellow on the colour wheel, gently cancelling out brassiness with every wash to keep cool, bright tones looking fresh.

Unlike some purple shampoos that can leave hair feeling dry or stripped, this formula balances toning power with genuine hydration — nourishing actives work alongside the violet pigments to keep hair soft, smooth, and healthy-looking, not just brighter in tone. The result is a shampoo that extends the life of your salon colour while actually caring for your hair in between visits.

For best results, use it as needed between colouring appointments — once or twice a week is often enough to maintain cool, vibrant tones without over-toning.

Key Benefits:

• Violet pigments neutralise brassy, yellow tones
• Hydrating actives keep hair soft and healthy-looking
• Extends the life of blonde, lightened, and grey colour
• Balances toning with genuine nourishment
• Ideal for use between salon visits
• Suitable for blonde, lightened, and grey hair