{"product_id":"royal-platinum-mask","title":"Royal Platinum Mask 240ml","description":"\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eRoyal Platinum Mask\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eA toning treatment mask that hydrates deeply while helping neutralise brassy, yellow tones in blonde and grey hair. A weekly ritual to keep colour looking fresh and hair feeling nourished.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eBlonde and grey hair face a double challenge: staying vibrant and cool-toned while also getting the intensive moisture that lightened or lightened-and-grey strands so often need. This mask addresses both at once — violet pigments work to counteract unwanted warmth and brassiness, while deeply nourishing actives penetrate the hair fibre to restore softness, strength, and shine.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eUsed as a weekly treatment alongside the Platinum Hydrating Shampoo and Conditioner, it extends the life of your salon colour between appointments, keeping cool, bright tones looking fresh for longer. At the same time, hair is left feeling genuinely replenished rather than simply toned — softer, more resilient, and visibly healthier from root to tip.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIt's the finishing touch in a complete toning ritual, giving blonde and grey hair the dedicated care it needs to stay both vibrant and beautifully conditioned.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNeutralises brassy, yellow tones\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDeeply hydrates and nourishes\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eRestores softness, strength, and shine\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eExtends the life of blonde and grey colour\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eIdeal for weekly toning treatment\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePairs perfectly with the Platinum Hydrating Shampoo \u0026amp; Conditioner\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Royal Botox","offers":[{"title":"Default Title","offer_id":45521608507478,"sku":"RB-MSK-PLT-300","price":48.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1743\/1894\/files\/MASQUE_HYDRATANT_PLATINUM_ROYAL_png.webp?v=1785913238","url":"https:\/\/haireliteboutique.com.au\/products\/royal-platinum-mask","provider":"Hair Elite Boutique ","version":"1.0","type":"link"}