{"product_id":"royal-platinum-hydrating-shampoo","title":"Royal Platinum Hydrating Shampoo","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eRoyal Platinum Hydrating Shampoo\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eA toning shampoo formulated for blonde, lightened, and grey hair. Its violet pigments help neutralise brassy, yellow tones between salon visits, while hydrating actives keep hair soft and healthy-looking.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eBlonde, lightened, and grey hair are especially prone to picking up unwanted warm, brassy undertones over time — the result of environmental exposure, styling heat, and the natural fading of colour treatments. This toning formula counteracts that process using colour theory: violet pigments sit opposite yellow on the colour wheel, gently cancelling out brassiness with every wash to keep cool, bright tones looking fresh.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eUnlike some purple shampoos that can leave hair feeling dry or stripped, this formula balances toning power with genuine hydration — nourishing actives work alongside the violet pigments to keep hair soft, smooth, and healthy-looking, not just brighter in tone. The result is a shampoo that extends the life of your salon colour while actually caring for your hair in between visits.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eFor best results, use it as needed between colouring appointments — once or twice a week is often enough to maintain cool, vibrant tones without over-toning.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eViolet pigments neutralise brassy, yellow tones\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eHydrating actives keep hair soft and healthy-looking\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eExtends the life of blonde, lightened, and grey colour\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBalances toning with genuine nourishment\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eIdeal for use between salon visits\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSuitable for blonde, lightened, and grey hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Royal Botox","offers":[{"title":"Default Title","offer_id":45521605066838,"sku":"RB-SH-PLT-300","price":54.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1743\/1894\/files\/shampoo_purple_Image_Aug_15_2026_at_10_41_09_PM.png?v=1786798002","url":"https:\/\/haireliteboutique.com.au\/products\/royal-platinum-hydrating-shampoo","provider":"Hair Elite Boutique ","version":"1.0","type":"link"}